Case Study
irmodules.com
A technical catalog website that helped an IR camera core manufacturer win global OEM contracts.
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Challenge
The Problem
IRModules manufactures infrared camera cores for OEM and ODM customers globally, but their English web presence was nonexistent. Competing for thermal imaging contracts with international device manufacturers required a credible, technically detailed website that could serve as a product catalog and establish the company's engineering credentials. Without it, procurement engineers at potential OEM customers could not evaluate IRModules' specifications or initiate contact.
Solution
What We Did
MediaLocalize designed and built a technical product catalog website with detailed specification sheets for each camera core model, downloadable PDF data sheets, an OEM inquiry form, and content strategy targeting thermal imaging and infrared camera OEM/ODM search terms. The site featured structured product pages optimized for technical buyers researching component suppliers. A global CDN ensured fast page loads for buyers in North America, Europe, and Southeast Asia.
Results
The Outcome
The site launched in three weeks and quickly became IRModules' primary source of overseas leads. It now generates a stable 100+ inquiries per month from OEM/ODM buyers and has brought the company a large, growing base of B2B customers across North America, Europe, and Southeast Asia — turning the website into a full-time global sales channel.
The IRModules project illustrates how a credible technical website becomes a manufacturer’s most reliable overseas sales channel — 100+ inquiries arriving every month and a B2B customer base that keeps growing.